Blueair: Consumer-driven Supply Chain Case Study

A CPG supply chain perfectly in tune with empowered educated consumers

Blueair is driven by a simple question: “How many people can we help?” Answering that question with a higher number every time means the company’s logistics network has to deliver a great customer experience from start to finish. Recognizing that today’s consumers expect a menu of options, well-maintained, high-quality products and fast delivery, Blueair and LeSaint Logistics have teamed up to design a total omnichannel fulfillment solution. The solution includes air purifier assembly & sub-assembly, deep cleaning, maintenance services, product repair, testing and refurbishment, and returns management.