Consumer goods manufacturers will build smarter, shared and synergistic supply chains that compete in the same-day/next day world. As 2018 unfolds, consumer goods manufacturers will continue to diversify beyond traditional distribution channels. They will find new and innovative supply chain models to reach consumer buyers with same day and next day delivery.
Online/Direct-to-consumer as a channel will outpace traditional retail store purchases. The multi-channel shopper (ie. shops online and in stores) spends $49 more than shoppers who shop only in retail stores, according to the National Retail Federation’s 2017 Thanksgiving shopping survey